Dog Bar - Key West - Roostica Proposal

Logo Mock Ups

A  Mostly Outdoor Bar/Lounge with a Dog Park/Run on the same property.

A dog friendly meet up, playground, and dog friendly social hub with bar atmosphere.  Not a dog park, sitter or bathroom.
  • Outdoor Lot / Yard / or Parking area to be fenced and screened
  • Wooden Tables, Benches, Planters for patrons to sit
  • Small Service Bar with Beer/Wine/Liquor in a Kiosk or adjacent building 
  • Easy access to bar - some stools near bar service
  • Umbrellas and shade for patrons
  • Large Tents with simple misters and festival/string lighting for dog area
  • Dog Toys, Tunnels, Ramps and large watering buckets purchased and built 
  • Areas for Small & Large Dogs 
  • Colorful/interesting art & design on inside of fence
  • "Astro-turf" for dog areas
  • Double fencing to prevent runaway dogs. 
  • Starting hours 4pm - 11pm Daily ; morning coffee option
  • Bar Property Manager Daily Clean Up & Organization 
  • Sound system/integrated music; possible DJ or solo musicians on weekends/special events
  • Colorful, Clever Signage
  • T-shirt, Dog Bandana, Dog Bowls: Mercantile featuring Roostica? Dolphin Deli? etc.
  • American's spent 40 billion on dogs, not counting food, 2015 
  • They want Dog Friendly places in Key West 
  • This an actual Dog Run & Social Spot with access to Drinks - light food and a simple night out - with the Dog. 
  • Casual seating, outdoor space, like a back patio or garden. 
  • Trees, plants, seating, Dog Murals or similar. 
  • "Canned" music, simple tenting, and lighting with easy POS Kiosk or similar. 
  • Small dog 'playground' with mercatile line, t-shirts, dog bandanas, and plastic beer mugs or similar.

Name Possiblities 

The Stray - Dog Bar
Jelly's -  Dog Bar
Rescued - Dog Bar
The Pound - Dog Bar
 Dog House  - Dog Bar
Good Boy -  Dog Bar
Good Dog Bar
Bad Dog Bar
Mad Dog's Bar

Budget/Construction 
5,000      Bar/Kiosk/Shelter
1,500  AstroTurf
1,500 Dog Play Area
1,500  Benches/Planters
2,000 Umbrella/Shade Sails
3,000 Artwork/Murals
2,000 Fencing/Double Gates
1,500 Electrical/Lighting
3,000      Sound system/PA
4,000 Logistics, Planning, Mgmt.
Total 25,000 - 30,000
 
Budget/ Design/Marketing 
3,000 Website
1,500 Signage
500 Social Set Ups
1,000 Art & Design Site
1,000 Logo and Styling 
Total 7,000
 
Staffing 
Bartender - Hourly +tips 
Grounds Keeper - Hourly
Problem Areas/Unresolved Questions:
Licensing for dogs/bar, Insurance for animals/dogs, Problem dogs, Problem owners. 

Dog Equipment Ideas

Coverings / Shade Tents 

Watering  Holes

Seating Options