Fisherman's Cafe

Interior Design

A full-scope interior and brand design for Fisherman’s Cafe, capturing its laid-back seaport charm through signage, menus, merchandise, and vibrant visual storytelling.

A bowl of chopped conch salad with diced red bell peppers, red onions, cilantro, and lime wedges on the side, served in a white rectangular dish.
An advertisement for characters of Old Key West featuring a black and white photo of a man labeled as a former Key West fire chief turned drug smuggler, with colorful images of people wearing themed T-shirts and holding coffee cups, and a woman holding a coffee cup with a skeleton face logo.
Woman in a pink tank top with a graphic of a man's face wearing sunglasses, standing outdoors near a blue wooden wall with signage.

Project details

  • Interior Design

  • Website Design

  • Photography

  • Videography

  • Menus (Printed & Digital)

  • Signage

  • Brand Cohesion

Completed in 2015

Explore Project Galleries

Located in the historic Key West seaport, this local gem is tucked away on the sleepy Lazy Way lane. The Fisherman’s Cafe is known to serve “killer grub” from its “chill” takeaway window. Timeless favorites are made with fresh ingredients like Key West Pink shrimp, saltwater lobster and caribbean conch and served with a smile. Open early for a sunrise breakfast with Cuban style cheese toast served through lunchtime. You know you’ve found a good spot when the soup of the day is often “cuban coffee”.

A vintage television set displays an advertisement for a cooking channel's TV premiere party at Waterfront Brewery in Key West, Florida, with event details including date, time, location, and start time for the party. The background features a patter
A can of drink in a black koozie with a cartoon image of a man wearing sunglasses, with the text 'Fisherman's Cafe' above his head.
Close-up of a white rectangular dish filled with cooked shrimp garnished with chopped herbs, with lemon wedges in the background against a blue surface.
Plate of Mexican-style food with rice, black beans, grilled chicken in sauce, avocado slices, and pico de gallo.
Hand-painted sign reading "Mercantile Gifts & Goods" above a painted ribbon with the words "Key West" inside it, decorated with nautical rope details.
A close-up of a serving of yellow cornbread, a cup of coffee, and a dish of scrambled eggs on a wooden table.
A basket of seasoned French fries garnished with chopped parsley, with Heinz tomato ketchup and a dark bottle of beverage in the background.
Open-faced steak sandwich on toasted bread with shredded lettuce, radish slices, and a green sauce.
A soda can in a black koozie with white text about a former Key West fire chief turned drug smuggler.
A wooden signboard labeled "Mercantile Fresh" at the top, displaying various t-shirts with prices. The t-shirts include a men's black Bucci Zing shirt for $22, a women's red classic logo shirt for $20, a men's vintage brown logo shirt for $22, and a
A basket of seasoned French fries with a crust, a bottle of Heinz ketchup, and a cutting board with spices and seasoning powders.
Close-up of a burger with sliced avocado, fried patty, and condiments, accompanied by fresh vegetables including sliced tomatoes, onions, and lettuce on a wooden surface.
Close-up of spicy chicken taco with cilantro, served with crispy sweet potato fries in a white container.
A vintage television displaying a logo for Fisherman's Cafe with a man relaxing on a boat, and the tagline "The flavors of Old Key West." Overlaid text announces the worldwide premiere of a cable TV show on the Cooking Channel, taking place at Key We
French fries in a white basket lined with red and white checkered paper, accompanied by small bowls of ketchup and chopped green herbs, with bottles of Heinz malt vinegar and spices on a wooden table.