General Horseplay

interior desigN, Restaurant design

A full-scope restaurant and bar design for General Horseplay, blending a speakeasy-inspired interior with an eclectic outdoor space through cohesive branding, menus, signage, and visual media.

An empty bar with a long counter, barstools, and dim warm lighting, featuring brick walls and vintage decor.
A collage of interior decor items including rugs, chairs, sofas, lamps, curtains, and wall art in modern styles with a mix of vintage and contemporary design.
A desktop monitor, a tablet, and a smartphone display the website for General Horseplay, a bar with a dark interior, red lighting, and barstools. The monitors show different pages of the site, including the main page and event promotions.
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Project details

  • Website Design

  • Photography

  • Videography

  • Overall Styling

  • Brand Cohesion

  • Menus (Printed & Digital)

  • Signage

General horseplay Completed in 2018
Hinote Completed in 2025

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Great drinks, tasty beers, wold wines and tomfoolery inspire us. A new cocktail bar in downtown Key West featuring craft cocktails, an expert beer & wine list and general silliness, or horseplay if you will. Wonderdog Studios oversaw virtually every visual detail of the space, from the speakeasy-feel of the inside bar, to the eclectic-backyard space of the outside bar.

In addition to the physical design, our team has built the website, design the logo & promotional materials, and started some snazzy video promos for the GHTV Channel.

Bar interior with the sign 'General Horseplay Cocktails - Tomfoolery,' various liquor bottles and cocktail ingredients displayed, and a menu at the bottom with the website 'generalhorseplay.com' and address 423 Caroline St.
Two people are standing behind a bar in a restaurant or bar, smiling and posing playfully. The woman is on the left, wearing a black top and patterned pants, with her arms flexed show of her muscles. The man is on the right, wearing a green T-shirt w
Black and white sign reads "HORSEPLAY" with a stylized horse head logo.
A woman singing into a microphone during a performance, illuminated by blue lighting, with a dark background and orange bokeh lights.
Flyer for a bar event called "Broken Shaker" on Saturday, February 9th from 8 PM to late, featuring a takeover of three bars: Juicico Keys, Montelobos Mezcal, and Milagro Tequila. The event is at General Horseplay, 423 Caroline St., Key West.
Event poster for 'Countrycard Boogie' at General Horseplay venue. Features a neon green 'Countrycard' text, a white 'Boogie' in a box, an illustration of a person in pink clothes doing a breakdancing move next to a boombox. Details of the event inclu
A promotional flyer for Ladies Night at a bar or club, featuring photos of men in suits and sunglasses, with text about event details, drinks specials, and location.
Interior view of a cozy, dimly lit bar with a polished wooden counter and eight bar stools. The background features shelves stocked with bottles and glasses, warm decorative lighting, and brick walls adorned with artwork and signs.
Close-up of a black and gray graphic design featuring the letters 'C' and 'H' with striped patterns and bold outlines.
Gray t-shirt with white text reading 'General Horseplay Cocktails - Tomfoolery,' worn by a person.
Menu featuring dishes named Moscow Mule, Old Fashion, Margarita, with glitchy placeholder text underneath each dish.