Waterfront Playhouse
Art direction
A refreshed branding strategy for the Waterfront Playhouse, bringing bold visuals, polished promotions, and a stronger digital presence to one of Key West’s most beloved cultural institutions.
In 2022, Marky Pierson and Wonderdog Studios began leading the marketing design and art direction for The Waterfront Playhouse, an intimate nonprofit theater located in historic Mallory Square and recognized as one of Florida’s longest-running theater groups. The project focused on reimagining the theater’s overall visual presence across show posters, advertising, promotions, and online marketing, creating a more cohesive and contemporary look while honoring the Playhouse’s deep roots in Key West’s cultural arts scene. With creative support from Kristyn LaMoia, Susannah Wells, Morgan Fraga Pierson, and Lea Moeller, the team expanded the theater’s digital storytelling through a stronger video presence, helping each production feel more dynamic, recognizable, and engaging across print, web, and social media.
